Thursday, February 23, 2017
Brown Palace Hotel, Denver, CO (map)
"Club Room" - 2nd Floor
4:00 -7:30 PM
To win in business today, it’s no longer sufficient to be faster or better at what you’re already doing. The most successful companies are adept at navigating change. Effective leaders create companies where every employee has clarity about where they are going and why. Employees don’t typically like change. Great leaders see what is possible when others do not. They are willing to disrupt their companies, even when it’s unpopular or difficult. Discover game-changing strategies that every employee understands, and is excited to execute.
Our keynote speaker, Gerry O’Brion, is a nationally recognized marketing and branding expert who has worked on several billion dollar brands and distilled that experience into growth strategies you can implement immediately, regardless of your budget. His presentation is a fun, thought-provoking dialogue that will generate real ideas you can use to ignite your growth. You will learn the four critical questions your company should be asking to attract your ideal customers and turn them into passionate fans. The presentation is packed with strategies and case studies from several different industries that you can leverage within your business right now. Learn how to attract customers and talent through creating powerful differentiation, while navigating through disruptive changes in the business environment today.
• Four steps to attracting your ideal customers
• Strategies for navigating disruptive change
• Creating passionate, vocal fans
• How to be different when you seem the same
• Driving more word of mouth referrals
Gerry O’Brion creates disruptive change. His keynote address What Big Brands Know has helped thousands of CEOs, executive teams and privately held companies. Gerry is the Founder of What Big Brands Know® and the creator of the Business Blueprint program. After years as an executive with billion dollar brands, Gerry now uses big company strategies to grow organizations of all sizes. His strategies work in any business regardless of their budget. Gerry began his career in marketing at Procter & Gamble, working with brands such as Crisco, Tide, Mr. Clean, and Spic & Span. Next, he managed Coors Light, became VP of Marketing for Quiznos, and then VP of Marketing for Red Robin Gourmet Burgers.
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